This is not the most exciting video for the more experienced members using AdWords. If you have experienced the Google slap then you will probably have seen your bids go from a few cents up to anywhere as high as $5 or $10 and even more.
If you have a good idea of how the auction ads work on Google, and a basic understanding of the whole proccess then you will avoid your Ads Campaign from the Google Slap. Watch the video below from Google's Chief Economist explaining how they run auction ads.
If you want to be able to Slap Google back one way or another! We should have basic understanding of how Google auction ads work
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