How Not To Get Slapped By Google

This is not the most exciting video for the more experienced members using AdWords. If you have experienced the Google slap then you will probably have seen your bids go from a few cents up to anywhere as high as $5 or $10 and even more.

If you have a good idea of how the auction ads work on Google, and a basic understanding of the whole proccess then you will avoid your Ads Campaign from the Google Slap. Watch the video below from Google's Chief Economist explaining how they run auction ads.



If you want to be able to Slap Google back one way or another! We should have basic understanding of how Google auction ads work

If you would like a full education on how to make money online you can enroll in Wealthy Affiliate University! and LEARN HOW TO EARN!!

Also if your not already part of my team you might like to start earning right away as a people search affiliate and earn money with Acme People Search and GDI

How Does Google's Quality Score Work For AdWords

What is Quality Score?

Google doesn't just place the person who bids the most at the top of the list of adverts. Google believes that well-focussed adverts that lead to relevant, valuable and informative landing pages are better for their customers.

Thus Google rewards advertisers for providing what it believes the customer wants. They believe this is better for their business in the long run than merely getting the most money they can from advertisers.

The way Google rewards advertisers for creating campaigns that its searchers find useful is by putting the 'quality' of the campaign on an equal standing with the advertisers bid price.

The Quality Score is what Google uses to rate an advertiser's campaigns.

Minimum Bid Quality Score:

This is the QS you can see in your Google Adwords account. It is calculated based on the following critera:

• The quality of the landing page.
• The relevance of your landing page to the keywords and adverts in your ad group.
• The relevance of the keywords in your ad group to the text of the adverts in your ad group.
• The historical CTR of the display URLs in the ad group.
• The historical CTR of the keywords on Google.
• Your account history, based on the CTR of all keywords and adverts in your Google account.
• Other relevance factors (which Google chooses not to mention further).
  

The weighting of each of the above criteria to the overall minimum bid Quality Score is a Google secret, but it is likely that the most important thing is the relevance between the landing page, the keywords in the ad group and the text of the adverts in the ad group and the overall quality of the landing page.

You can see this Quality Score in your Google account.

You can see the minimum bid and quality score for your keywords by looking at the Quality Score column for an ad group.

If this column is not shown on your screen select 'Show quality score' from the '' drop-down box just above the column titles.

The real quality score will be a number but Google gives you a rough idea of how good your quality score is by listing it as 'Great', 'Ok' or 'Poor'.

Ad Rank Quality Score:

This is the Quality Score used to determine where your advert appears in relation to other advertisers' adverts. It is calculated differently to the minimum bid quality score.

Ad rank quality score is calculated from the following:

• The historical CTR of your keyword.
• The historical CTR of your advert.
• The historical CTR of your display URL.
  
• The relevance of the search query entered to your keyword.
• The relevance of the search query entered to your advert.
• Your account history, based on the CTR of all keywords and adverts in your Google account.
• Other relevance factors.
  

Again, Google doesn't tell us how much each of the above contributes to the overall QS but CTR is likely to be the major factor.

The quality of the landing page does not count for the Ad Rank Quality Score (whereas it's one of the main components of the Minimum Bid Quality Score).

The quality score will then combine with your maximum CPC (Cost-Per-Click) to give your ad a rank.

The exact details of how it works are a closely guarded secret by Google.


If you would like a full education on how to make money online you can enroll in Wealthy Affiliate University! and LEARN HOW TO EARN!!

Also if your not already part of my team you might like to start earning right away as a people search affiliate and earn money with Acme People Search and GDI

How To Create Clickable Links Using HTML

If you are trying to make a link clickable on Squidoo, a blog, your webpage or if you want to hide your affiliate links and make them an actual word, then this is for you.

You will have a clickable link in the next two seconds.

You can use html coding in many places. Squidoo lenses, articles (check the rules of the site you are using to submit), blogs, USFreeAds and many other places. If you need to make a clickable link with html coding, this next bit will be really helpful.

But RELAX, it may sound tough, but it really easy.


This is what it should look like when you type it in.



Where it says "YOUR URL HERE" Put your affiliate link there or what ever page you want to link to

This is what it will look like on the webpage

Whatever text you would like to have displayed goes here.

With this you will be able to sprinkle your links across the web and make them look good!


If you would like a full education on how to make money online you can enroll in Wealthy Affiliate University! and LEARN HOW TO EARN!!

Also if your not already part of my team you might like to start earning right away as a people search affiliate and earn money with Acme People Search and GDI